“I try to formulate a vision for what this product should be it should be a nice tool for musicians that want to dig into the technology a little bit to create these types of trippy animations and I think this helps a little bit because it puts you like okay does this really does this new feature actually help these people or not”

A written vision statement filters the AI shiny-object onslaught

With competitors shipping every new stable-diffusion feature, Klemke uses a written vision ('a nice tool for musicians who want to dig into the technology') as the filter: does this feature serve that persona, or just chase the trend? In a fast-moving AI category, a single sentence of vision is what keeps the roadmap focused on customers instead of headlines.