Founder Playbook
Bootstrapping
“I was kind of at the point where I thought okay I can try to write this wave alone as long as I can and then most likely burn out honestly I hired customer support first best decision ever I found a couple of people via power users of mine like I made public that I'm looking for somebody”
Hire customer support first, from your power-user base
Klemke's 'best decision ever' was hiring customer support before more engineers, and recruiting from his existing power-user base. They already understand the use cases, are intrinsically aligned with making the product better, and cost nothing to source. Converting your most engaged users into staff doubles as retention for them and quality lift for everyone else.
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Nicolai Klemke
Neural FramesPhysics PhD → indie · text-to-video / "visual synthesizer" for musicians
The Bootstrapped Founder
Nicolai Klemke — Switching Lanes: Physics PhD to Indie Hacker· 41:50