“my goal is to build the best POS product for for this type of very Niche application you know so like it's it's a bit for nerds that like to Tinker synthesize is also not for everybody you know like it's it's for people that like to play with knobs and stuff”

Invent a niche category label ('visual synthesizer'), don't fight the head term

In a crowded AI category, don't compete on 'AI video generator' against Sora and Runway. Klemke positions Neural Frames as a 'visual synthesizer' — language that mirrors how the target persona (synth-nerd musicians) already talks. Inventing or borrowing a niche category label is easier to rank for, easier to own, and selects the right buyer in.