“I had an Insight that it should actually look differently it should look like a more like a like Adobe Premiere or something like this like a proper video editor and then I took it offline wrote an apologetic email to all the subscribers and rebuilded basically in seven intense weeks”

Take it offline, apologize, and rebuild in seven weeks

When Neural Frames felt like a dead end in March 2023, Klemke had the conviction to pull the product offline, send an apologetic email to existing subscribers, and rebuild it as a proper video editor in seven intense weeks. The willingness to break the current thing to ship the right thing is what separates a dead end from a pivot.