“I really I I build the product with text to video for everybody why do I need a use case this is cool technology but then smart people told me it's going to be much easier to sell if you if you have a customer in mind right but then I picked the use case that I know best which is music videos”

Niche down to the use case you personally know

Klemke launched Neural Frames as a generic text-to-video tool for everyone. Smart advisors pushed him to pick a customer persona, so he chose music videos — the niche he knew personally from his own music background. Domain familiarity skipped the slow user-research feedback loop and made features, marketing, and roadmap compound for one clear persona.