“we can target a much lower market size as a bootstrap business then a VC back company needs to reach a billion dollars in valuation and otherwise it's not worth doing it right”

Target Niche Markets That VC-Backed Competitors Are Structurally Forced to Ignore

Nico reframes the bootstrap disadvantage: yes, fundraised companies can move faster early, but once you have traction you have a freedom they do not. VC-backed firms must chase billion-dollar outcomes, so niches too small for them become safe, profitable territory for a lean bootstrapped team.