“niching down was a huge unlock for us actually So I had no clear use case The tagline on the landing page was text to video for everyone which is really not great to be honest And the smart friend actually told me I will have a much easier time uh selling this product if I decide on one particular use case”

Niche Down to One Use Case as the Core Growth Unlock

Before niching, Neural Frames had a generic 'text to video for everyone' tagline that required users to do extra mental work to see themselves as customers. A friend pushed Nico to pick one specific use case. Targeting musicians directly meant visitors immediately felt the product was made for them, making word-of-mouth far more natural.