“I first tried to validate the idea organically and just from that I got $1,500 MRR or something like that — once I got to this point I knew the idea had potential.”

Validate Organically First Before Spending a Single Dollar on Ads

Nico used free channels to confirm real demand before committing ad spend, reaching $1.5K MRR as his signal to scale paid traffic. Only after proving willingness-to-pay without spending did he launch Facebook ads.