“I launched with the lifetime deal because I didn't really expect anyone to buy it — I had to wait for my first paying customers for 10 days, I switched to the regular subscription model, improved the product, and in 1 month I slowly started getting first real customers.”

Ditch the Lifetime Deal and Switch to Subscriptions After a Zero-Dollar Launch

Nick launched with a lifetime deal as a low-expectation hedge, got no traction, then made two simultaneous changes: switched to subscriptions and improved the product based on early feedback. The subscription model forced him to focus on retention and compounding MRR rather than one-time revenue spikes.