“i tried Google i tried Instagram Facebook Pinterest everything and Pinterest worked the best for me”

Start a Passion Blog to Discover Which Distribution Channel Actually Works

Nick didn't start with a product idea — he started a cocktail blog and ran distribution experiments across every major channel. Pinterest outperformed everything, which pointed directly at the underserved tooling gap he later filled. Running a content experiment before committing to a product is a low-cost way to discover where your real audience lives.