Founder Playbook

Mindset
I have this dream of having the family Minecraft server at some point I have numbers in my mind like if I can reach this number I can build the life that I want I need about two or three [retainers] that's enough for me I don't need to become a millionaire

Define 'enough' in raid-party size, not in millions

Nick caps his client roster at 2-3 retainers because his lifestyle target — being home with a young daughter — is the real KPI. 'Enough' is a defensible business model when paired with deep relationships and high retention. Write the monthly dollar number that funds the life you want, then reverse into customer count and ARPU.


N
Nick Groeneveld
Toolbox of Design / Ask a DesignerUX designer & producer · 2-3 retainer clients · podcasts & courses for indie founders
The Bootstrapped Founder
Nick Groeneveld — Speaking the Language of your Customers· 35:05
More tactics from Nick Groeneveld