“those people they feel very involved they feel like a part of [the product] at some point like wow did you see that feature I made it happen they will probably be a subscriber for a long time will feel so involved that they will keep giving you feedback they are very likely to bring more people on board”

Users pulled into feedback become the product's evangelists

Customers pulled into the feedback loop early start treating the product as theirs — 'did you see that feature, I made it happen.' That ownership feeling drives long retention, more feedback, and word-of-mouth referrals. A handful of these power users is worth far more than the same number of cold signups.