Founder Playbook

Idea validation
maybe like once a week or once per two weeks like talk to maybe three people and they can be the same people like I know you can give them like a longer trial version or a big discount like in return I really want to keep it simple

Continuous feedback cadence with the same three users

Set a continuous feedback loop: same three users, every one or two weeks, compensated with extended trials or discounts. Adding one feature reshuffles the whole page, so the priorities from last month may not apply now — only a recurring conversation with consistent people catches that drift.


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Nick Groeneveld
Toolbox of Design / Ask a DesignerUX designer & producer · 2-3 retainer clients · podcasts & courses for indie founders
The Bootstrapped Founder
Nick Groeneveld — Speaking the Language of your Customers· 20:38
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