Founder Playbook

Idea validation
users don't really care about what it looks or what you use I've seen other people say like well would a list help or how about a table maybe or a graph and then the users are like well I don't care I just want to see where I mentioned I don't care what you're doing

Never offer solutions during user interviews

When a user complains, do NOT float 'would a table help? a dropdown? a graph?' — that's engineer brain looking for the solution. Lean in, ask why the pain matters and what it would unlock, and keep solutions out of the conversation. Take those back to the desk and return with something to test.


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Nick Groeneveld
Toolbox of Design / Ask a DesignerUX designer & producer · 2-3 retainer clients · podcasts & courses for indie founders
The Bootstrapped Founder
Nick Groeneveld — Speaking the Language of your Customers· 18:07
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