“I would use like one two three like extremely important somewhat important and not really important hopefully it's a pyramid like a few ones a little bit more twos and a lot of trees and then okay everything that's a one I want to display right away and then the twos are maybe behind the show more”

Sort every UI element into 1s, 2s, and 3s before designing

Founders default to 'everything is important' because every datum has a purpose to them. The fix: list every element a page could show, then tag each as 1 (critical, displayed immediately), 2 (collapsible / show more), 3 (buried in settings). If almost everything ends up as a 1, run the exercise again on just the 1s.