“There is different open-source modules between companies, but for us there is no difference between the open source and the cloud offering. You can self-host Postiz — we put a lot of docs on how to self-host it.”

Make the open-source and cloud versions identical — pay for convenience, not features

Resist the urge to cripple the self-hosted build with locked features. When OSS and cloud are functionally identical, customers pay for hosted convenience while the developer community trusts you. That trust is what drives word-of-mouth into the paid tier.