“Your GitHub becomes your landing page — that's your marketing landing page, so you should treat it the same as your main website. Create some issues on your GitHub repository for different features you want people to create for you.”

Your GitHub README is your landing page — pre-seed beginner issues before launch

Before launching open source, the repo itself has to sell the project the way a marketing site would, with sharp positioning as an open-source alternative to a known tool. Pre-creating issues, picking a license, opening a Discord, and shipping a Docker image removes friction so contributors and self-hosters never bounce at setup.