“Don't be afraid for somebody copying your product, because today the only thing that is winning, usually, is brand. I've seen so many people come and copy Postiz and self-host it somewhere as a totally different solution, just competing with me.”

Don't fear copycats — brand is the only durable moat now

Code is no longer the moat — brand is. Competitors will fork your OSS and rehost it under a different name, then abandon those projects within weeks because they can't out-position the original creator. Build the brand around being the named source of the project.