“The fundamental experience of the App Store is pretty much the same 16 years on it's like three screenshots a description a user icon you can scroll and get more screenshots but what do people actually see... what I want to do is say hey this person saw this ad so in onboarding I want to ask them this set of questions.”

App Store Barely Changed in 16 Years — Web Gives Full Ad-to-Paywall Funnel Control

Since 2008 the App Store funnel has barely changed: screenshots, a description, and hope. Web lets you wire the entire journey together — a specific ad creative triggers a matching landing page, which feeds into a personalized onboarding flow, which leads to a paywall tuned to what the user saw top-of-funnel. This full-stack integration is impossible through the App Store. Custom product pages are the biggest App Store innovation in 16 years — and they still don't close the gap.