“We ended up building out an entire webinar funnel to push a subscription app it was like £200 a year and the challenge was it was a pretty sensitive topic and people just weren't ready emotionally to invest in that kind of purchase at the time... we didn't want to go free premium we wanted to scale up top of funnel as fast as we could.”

Webinar/VSL Funnel for High-Ticket or Emotionally Complex Products — No "App" Mentioned in Ads

For a £200/year subscription app on a sensitive topic, Nathan built a YouTube-driven VSL webinar funnel: clips from the webinar ran as YouTube ads, directing users to the full video, then selling the subscription at the end. The ads didn't mention the app at all — just the problem and solution. This worked at small scale from the start. The lesson: when users need emotional time before purchasing, a webinar creates the bridge that neither a free trial nor a hard paywall can.