“Affiliates and influencers amazing with web again it comes back to the attribution piece if I'm working with influencers and creators and I want them to push my product it's hard to attribute when it's mobile on web I can just take them to a dedicated landing page UTM parameters perfect.”

Influencer Attribution Finally Works via Web — Dedicated Landing Page + UTM Solves the Black Box

Influencer campaigns for mobile apps have always had a black-box attribution problem — you don't know which creator actually drove conversions. Web2app solves this cleanly: give each influencer a dedicated landing page with UTM parameters and you get exact conversion data per creator. Nathan calls this one of the most overlooked benefits of web2app — it doesn't just unlock new ad channels, it makes existing influencer channels measurable for the first time.