“When scan was the only way of attributing traffic it was a real big issue if you weren't spending 10K plus a month you weren't going to hit your privacy thresholds you weren't going to see your postbacks I would not want to launch any kind of app promotion campaign with a 1K budget just because I'd be pretty cautious about what we're going to get back.”

Spend $1K on Web and Actually Learn Something — App Requires $10K+ to Hit Privacy Thresholds

Meta's SKAdNetwork required $10K+ monthly spend before privacy thresholds unlocked meaningful postbacks for in-app campaigns. On web, UTM parameters give clean channel-level attribution from dollar one — no MMP required. This asymmetry makes web2app the right testing environment for early-stage apps that need to learn before they scale, not the other way around.