“On the web this is a big thing yeah Fay and the Dipsy team internally here are trying are running a on the web a money back guarantee alternative to trial.”

Money-Back Guarantee as Trial Alternative — Possible on Web, Not Easily Done In-App

Free trials on the App Store mean Apple manages the billing and the user has easy cancel access. Web2app opens the door to money-back guarantees as an alternative — a psychologically different conversion driver (you own the product, ask for a refund if unsatisfied) vs. a trial (you're testing, no commitment yet). The Dipsy team was experimenting with this on web. This pricing mechanic is significantly harder to implement cleanly in-app under Apple's billing rules.