“I mean the obvious example of things like upsells but I think where it gets smart is when you have things like oneclick upsells I've already taken their payment details I'm now going to show them something that's an add-on and they're going to click buy or you can bundle products with your subscription.”

Web2App Unlocks One-Click Upsells and Physical Product Bundles Impossible Under Apple's Rules

In-app purchases under Apple's rules mean digital subscriptions only — no add-ons, no bundles, no physical goods. Web flips this open: one-click upsells after payment capture, physical product bundles (photo albums, fitness clothing, nutrition guides), and cross-sells at checkout. Nathan cites apps that ship physical books bundled with subscriptions — impossible in-app but straightforward on web. These mechanics can meaningfully increase average revenue per user when deployed at the right moment in the funnel.