“Even if I spend 3K this month and make 50k I'm not going to be able to spend that next month potentially so I can't do anything like I'm stuck it interrupts your iteration Cycles I think that is by far the biggest advantage of testing on the web when you're first launching a paid Channel.”

Web2App Cash Flow Advantage: Stripe Pays Instantly vs. 60-Day App Store Delay

The App Store can delay payouts by up to 60 days — essentially a 15% short-term loan on your own revenue. Web payments via Stripe settle near-instantly, letting small apps reinvest the same week they acquire users. At $3K ad spend → $50K revenue, this cash-flow difference is the difference between scaling and stalling. Nathan calls it the biggest advantage of web2app for early-stage apps launching their first paid channel.