“I am a female founder building from this island with 178 people and loads of sheep and I've built this Global like profitable business from here hello that's a story to tell and the more I lean into that instead of and it's it's the generalist thing if I just tried to be like everyone else my God you just how do you stand out”

Lean into your weird identity — it's the story moat that lukewarm founders don't have

The intersection of where-you-live + what-you-are + what-you-build is rare exactly because it's yours. Milly's "female founder building from a 178-person Scottish island for generalists worldwide" is differentiation no competitor can copy. Catalog your own three or four unusual identity facets and weave them explicitly into your platform messaging. Vanilla "SaaS founder in SF" loses to specific-and-weird every time.