Founder Playbook

Mindset
how it's almost like um how much effort is this going to take and how much impact is going to come from it... I think what I've realized is that the the more I say yes to things the less I can actually show up to things and so I'm I'm looking at like I'm actually doing a a disservice to others if I'm saying yes to everything it's actually a disservice

Saying yes to everything is a disservice — use effort × impact to filter opportunities

When opportunities multiply, the kind founder reflex is "yes to everything." That actually betrays the people you already committed to — you stop being able to show up. Score every new ask on two axes: effort (calendar + emotional cost) and impact (revenue / platform / making real difference). Anything not in the high-impact / reasonable-effort quadrant becomes a no, regardless of how flattering the ask.


M
Milly Tamati
Generalist WorldFounder of Generalist World — bootstrapped paid community of 400+ generalists across 20 countries, built from a Scottish island with 178 residents. Annual subscription model, profitable enough to fund a small team and a calm lifestyle.
The Bootstrapped Founder
Milly Tamati — The Power and Potential of Generalists· 39:50
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