“there has to be a a face and a leader of the community it is so incredibly important to have that one consistent person... being genuine and being actually genuine like actually really just yourself like speak like you would to your friend... and especially in the first 6 months you'll be setting like literally the habits you're like this is how you're role modeling constantly you're constantly being that role model”

Be the role model in the first 6 months — culture calcifies fast

Whatever you do in the first 6 months becomes the community's permanent culture. If you reply with emoji and gifs, members will. If you only post polished launches, members will mimic that. Pick the tone of voice you actually want and model it relentlessly for those 6 months — that's your one chance to set the floor. After that you're editing culture, not authoring it.