“I remember reading um it was actually just the title of the book and it was about uh building a great company not a big company and that resonated... I live on this little Island 7 hours away from the next big city I have absolutely no interest and spending my days chasing VC money I just wanted to build a product that was really high quality made a dent in people's lives could bring people together”

Build a great company, not a big one

"Growth at all costs" is the default narrative. The deliberate alternative: pick "great" as your axis instead of "big" and tune every decision to that — high-quality product, calm pace, profitable from year one, no VC, small team you actually enjoy. Milly built Generalist World to ~400 paid members from a 178-person island while keeping her walks and family time intact. The size cap is the feature, not the bug.