“It used to be Quora that we would go out and answer questions on but more and more we're seeing Reddit as an important place to go and answer questions about your product. Scan Reddit, see who's asking for one of your competitors, answer honestly authentically on Reddit posts, look for subreddits where your customers are hanging out.”

Hunt Customers In Reddit Threads That Mention Your Competitors And Answer As The Founder

Mike has shifted his community acquisition channel from Quora to Reddit, specifically searching for threads mentioning competitor tools. The tactic is to answer authentically as the founder rather than spamming, intercepting demand right at the moment of consideration — when prospects are already shopping the category.