“Offer a lifetime deal, offer away your product for $59, $100 whatever it is for a single time payment... your aim should be to close your LTD with 100 grand in your pocket that you can use for a year or two to write more content.”

Stack Three Lifetime Deal Rounds Targeting $100K Before You Switch To MRR

Mike funds shipping with three LTD waves: a private LTD to early communities (Reddit, Facebook, X), a public AppSumo launch, and a final 'last chance' private LTD at higher prices. The goal is roughly $100K of non-dilutive cash before flipping to MRR — plus paying users who give honest feedback because they have skin in the game.