“We beat on high intent commercial keywords the same that we are trying to rank organically for. We create landing pages for each one of them so each ad group has its custom landing page tailored to the keyword and the intent. For example Instagram API has a specific page for Instagram.”

Run Google Ads With A Custom Landing Page Per Keyword, Not One Generic Homepage

On the paid side, Mickey ran Google Ads against the same high-intent commercial keywords he was chasing organically. Every ad group got its own custom landing page tailored to that keyword, so a search like Instagram API landed on a page built specifically for Instagram.