“my advice would be to just stop trying to be everything to everyone when I realized that basically picking one growth channel getting really good at it in our case it's paid search it was 100 times better than being mediocre at 10 channels so my advice would be just pick your single best level for growth get obsessed with it and measure it relentlessly”

Pick One Growth Channel, Get Obsessed With It, And Beat Ten Mediocre Ones

Mickey credits his speed to growth on refusing to spread thin across channels. Going deep on Google search instead of dabbling in social, Reddit, and waitlists is what unlocked $40K MRR in seven months.