“Social media is noisy, it's oversaturated and while organic reach is dead for most businesses... there are people that are actively searching for social media scheduling API or Twitter automation tool that have a 10x higher intent to buy. We are actually here capturing the intent that already exists rather than trying to create it through viral content.”

Capture Existing Search Intent Instead Of Manufacturing Demand With Viral Content

Mickey rejected social media as a channel because organic reach is dead and content competes for low-intent attention. Instead, he targets people actively searching for terms like 'social media scheduling API,' arguing that captured intent converts roughly 10x better than manufactured demand.