“the number one thing which allowed me to do that was having kind of a third party payable platform allowed me to being autonomous and and iterate fast and and really kind of shorten the cycle of actually like coming up with experiment developing it launching it from yeah months or weeks to to essentially days”

A paywall platform compresses experiment cycles from weeks to days

Using a third-party paywall platform let Michal run experiments without engineering dependency, cutting the cycle from months or weeks down to days. This autonomy was the enabling factor behind the 60% ARPU increase: without it, the same experiments would have taken far too long to compound in five months. Experiment velocity is a growth asset; if your paywall requires a sprint to change, your testing cadence is artificially capped.