“the number like 50% is actually it's actually a good signal that if the app actually does that I think it's a very good signal for the app that it can actually drive a good revenue also from existing users It's likely have a good retention and essentially a lot of existing users”

Day-1 revenue below 80% is a retention signal, not a problem

Industry average sees 80% of paying subscribers convert on day 1; Mojo's was only 50%, which Michal reframes as a strength indicating a generous free tier, high retention, and a large monetizable existing user base. If nearly all your revenue hits on day 1, you have very little pricing surface area for future campaigns. A healthy spread across the user lifecycle is not a conversion problem: it is evidence of long-term subscription health.