“we mostly run experiments We typically kind of broke down the audience to sort of three buckets according to GIO It was like a US or kind of US Australia Canada Then there was the Europeans and then there was Latin America and we typically had like this streams of tests for each”

Run three geo-segmented experiment streams simultaneously

Mojo ran three parallel experiment pipelines covering US/Canada/AU, Europe, and Latin America so each test reached statistical significance in 1-2 weeks per segment. A winner in Europe sometimes failed in LatAm and rolled out only where it worked, preventing revenue dilution in mismatched markets. Segmenting experiments by purchasing-power region rather than language avoids misleading blended results.