“the book is much more in the vein of like an O'Reilly book where it kind of it explains these topics in a comprehensive way whereas the Udi course is much more of like a quick hit because that's what like what udy people want the udem course blew up right so it was like way more successful than our our our Tech business”

Repackage one body of IP into multiple formats — Udemy out-earned the SaaS

One body of knowledge — prompting principles — was repackaged into a blog post, an O'Reilly book, and a Udemy course. The Udemy course ended up out-earning the underlying SaaS. Audience expansion comes from format, not new content. Different formats serve different buyer intents: cerebral readers buy the book, quick-hit learners buy the video course.