“you would never hire a uh human employee and then not give them a brief on the type of tasks that you want to do right you wouldn't hire an agency and say um you you make up the marketing campaign I don't care you know you would say okay here's the brief here's the kind of thing I'm looking for”

Prompt principles are just manager onboarding: brief, format, examples

The same instincts that make a good manager make a good prompter: give clear direction, specify the format (JSON, bullets, paragraph count), supply examples of past good work, inject knowledge the model doesn't have, and state opinions the average person wouldn't. These principles survived the GPT-3 to GPT-4 jump and will likely outlive GPT-5.