“The good news is that we are now limited solely by our ability to come up with killer ideas It's all about ideiation and creative strategy.”

The New Bottleneck Is Ideation — AI Removes Production Friction, Not Creative Strategy

As AI tools collapse production time and cost to near-zero, the constraint in paid UA shifts entirely upstream to creative strategy. Any team can generate hundreds of videos; the teams that win are those generating hundreds of genuinely distinct concepts. This repositions creative strategists as the highest-leverage role in growth, not production staff or engineers.