“When you just ship the app you get this famous app store boost but then over time it fades away and then I see if it keeps going down or it's kind of stabilized or even growing and if the app is not sinking it means it has potential...I do revisit apps that show organic traction or retention...I start improving them do some polishing do some bug fixes and add ads.”

Use The App Store Launch Boost As A Free A/B Test For Which Apps Deserve Investment

Max treats every launch as a data probe: ship lean, watch what the App Store's launch boost reveals, and only reinvest in apps whose curves flatten or grow after the bump fades. Winners get polish, bug fixes, and paid ads; losers stay shipped-and-forgotten — turning the portfolio into a self-selecting investment funnel.