“When I do my research I make sure the keyword has at least 20% of popularity and 60 or 70% difficulty...I check top competitors and look at their monthly revenue...my benchmark is at least 100 or €200 per month. If the competitor does less...there's not that much money in that market.”

Gate Every Idea Behind 20 Percent Popularity, Sub-70 Difficulty, And €200 Competitor Revenue

Max's idea filter is a hard numeric gate, not vibes. He uses Astro to surface keywords meeting his popularity-difficulty ratio, then verifies on Sensor Tower that the top competitor already earns at least €100-200/mo. Any keyword failing either test gets dropped before he opens an editor.