“i realized like okay they're just kind of you know i i say scam but it's not really scam but all these apps that are built quickly there must be some demand around it and so that's uh i started with the background remover idea”

Spot Demand From Bad Incumbents Then Ship an MVP in Two Weeks

Matthieu noticed the top photo apps in background-removal were low-quality cash-grabs — not signs of a dead market, but proof of unmet demand. He used 10 years of app development experience to ship a working prototype in two weeks with on-device ML. The insight: bad incumbents with real downloads validate the category far more reliably than surveys.