Founder Playbook

Pricing
Apple is 30% commission on new subscription... Android is all 15% so it does make a difference for your margin especially for a company with GPU costs for machine learning.

Google Charges 15% On All Subscriptions vs. Apple's 30% — Your Android Margin Is Structurally Higher

Google standardized subscription fees at 15% across the board three or four years ago. Apple starts at 30% and only drops to 15% after a user has subscribed for more than a year. For subscription apps with meaningful infrastructure costs (especially AI/ML GPU costs), this commission spread materially affects unit economics. Even with lower ARPU on Android, margin per transaction can be higher than on iOS.


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Matt Rouif
PhotoroomCo-founder and CEO; built top photo/AI app on iOS (2019) and Android (2021)
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How to Succeed on iOS vs. Android — Matt Rouif, Photoroom· 12:38
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