“The ratio for photo apps was 30X so value of a user on iOS was 30X bigger than Android... there's a lot of marketing from Apple about photography — that's why a lot of the reasons why people upgrade is because the camera got better.”

iOS/Android Revenue Ratio For Photo Apps Is 30X — Know Your Category Before Deciding On Android

The general iOS/Android ARPU ratio is about 10X. For photo apps it's 30X — because Apple's entire hardware and marketing narrative is built around the camera. Photo enthusiasts disproportionately own iPhones. Before investing in Android, calculate your category's platform skew. For photo/video apps, the ROI on Android engineering is significantly lower than the default industry average suggests.