“When you start to do marketing, you feel like you're paying for actually you pay for some influencers and then all the comments are when is Android, going Android, and so you feel people are asking when you start to feel product market fit.”

The Signal To Build Android: When Comments On Your Paid Marketing Say "When Is Android?"

Photoroom's decision to build Android wasn't arbitrary — it came when influencer campaigns started flooding comments with Android requests. This is the real demand signal: you're paying to reach users and they're telling you exactly what they need next. Before that moment, the pressure to add Android doesn't feel real, even if you know intellectually it would expand reach.