“Never, never like I would do exactly the same iOS and then one or two years later Android and I do think all the adopters of apps as a general rule of thinking would be more on iOS than Android.”

Launch iOS First, Android One To Two Years Later — Validate PMF Before Adding Platform Complexity

Matt Rouif launched Photoroom on iOS in 2019 and Android in 2021 — and would repeat that sequence exactly. Early adopters of any new app category skew iOS; Android rewards come later, after the product is proven and the team has the capacity to support two platforms well. Trying to launch both simultaneously splits engineering attention during the most critical period of finding PMF.