“our stomachs just totally dropped... our lunar revenue went down 10x almost overnight... now two years later i mean i can say yeah it is possible to survive and and to do better than you did actually in the beginning”

Being Sherlocked Is Survivable If You Pivot To What The Platform Will Not Build

When Apple launched Sidecar in 2020, Luna Display revenue dropped 10x overnight. Astropad responded by adding Mac-to-Mac mode, PC support, and full touch functionality Apple deliberately left out. Two years of grinding later, revenue was back above pre-Sidecar levels. A platform feature creates awareness and educates the market; it cannot build for every edge case; differentiate on what a large team will not support.