“Authentication honestly isn't even needed for modern apps. Like mine doesn't have authentication or a database and I'm printing money. The reason I made it this way is for two reasons. I wanted to reduce friction as much as possible. I don't want my users wasting time on signing up.”

Skip authentication and databases to eliminate mobile onboarding friction

By storing everything on-device and skipping sign-up, Matt removes the single most common drop-off point in mobile onboarding. The app anchors retention through daily prayer streaks and Bible verse rewards — habit loops that don't require accounts. This design choice also drove a 12% review rate, far above the typical 1-3%, since frictionless users who complete prayers are more satisfied and more likely to leave feedback.