“I decided you know what maybe I should try Spark Ads on his videos as well. The results were absolutely insane. With his videos I started getting $3 per trial started.”

Amplify organic hits with Spark Ads instead of creating new ad creative

Rather than producing dedicated paid ad creative, Matt used TikTok Spark Ads to boost UGC videos that were already getting organic traction. The organic proof-of-concept de-risked the ad spend because the hook and format were already validated by real audiences. This approach cuts creative testing costs and makes paid distribution an amplifier of what's already working, not a gamble on untested messaging.